POMEGRANATE Want to know why pomegranate is one of the 1200 ingredients that we use? Pomegranate (Punica Granatum) is a fruit bearing shrub from the Lythraceae family. It may be difficult to pronounce the botanical names, but don’t be fooled into thinking that just because something is difficult to pronounce, it mustn’t be good for you. When producing skincare we must use the species names which are required legally and the common names. We use true to nature botanical extracts from the fruit, because it contains: * Gallic Acid - which is a potent anti-aging active, reducing DNA damage and membrane lipid peroxidation. Potent antioxidant. * Ellagic Acid - anti- wrinkle activity, as it interrupts the wrinkling effect & inflammation associated with with chronic UV exposure which leads on to photo-aging. * Benzoic Acid - assists body to deal with wounds, anti-acne, brightens skin complexion & antioxidant activity. We just love our beautiful extracts & pomegranate supports collagen, hydrates the skin, firms skin & assists with making your complexion have a dewy glow. You can find pomegranate in our Night Serum & Ultra Repair cream.